t-mobile art direction 

I was brought on to the Halo team to oversee the art direction of their second largest client: T-Mobile. With over $800 million in yearly revenue, they required a dedicated creative that would elevate the different teams within T-Mobile, including T-Mobile Gear, T-Mobile for Business, T-Mobile Marketing, and a variety of other national and regional teams.

Through my leadership and art direction at Halo, our team of designers created stunning and trendy products that have lead to consistent revenue growth and engagement throughout T-Mobile.

Their largest division within the company is T-Mobile Gear. Employees go to this platform to purchase creative on-brand apparel, event swag and retail-ready items. I lead the art direction for apparel, social marketing, photoshoots, websites and a variety of other facets. Each year, I direct two seasonal trend presentations to show them where trends are heading and how they can be applied to their brand. This is done through extensive research on trend forecast, color theory, and knowing how to bend brand guidelines without breaking them. These creative exercises are successful because they allow them to visualize what these trends will look like as T-Mobile products.

T-MOBILE GEAR WEBSITE REDESIGN

CUSTOM T-MOBILE GEAR

A variety of other programs at T-Mobile I’ve provided Art Direction for.