ABOUT ME

I'm a Creative Director with 15+ years leading creative strategy for brands like T-Mobile, Nike, and eBay, from seasonal campaigns that sell out within days of launch to full brand systems and live event experiences that take a strategy and turn it into something people can actually walk through.

I believe the best work comes out of a team that trusts each other, so I lead by working alongside my designers, not just directing from a distance. Mentoring is a real part of how I lead, not an afterthought. I look for the project that's going to stretch someone's skills, push them toward it, and give direct, honest feedback along the way, because that's how the best work, and the best designers, actually get made.

Every project starts with research and a real point of view, not just an idea I happen to like. I'd rather keep pushing a concept until it's true to the brand than settle for something safe, and that's the bar I hold for myself and for the people I work with.

Outside of work, I'm all about pizza and donuts, a good paint session, and whatever's next.