DOPE Magazine Refresh

Art Direction and Creative Lead

DOPE was a national cannabis lifestyle magazine with a bold editorial voice and a mission to challenge stigma. I led a full visual rebrand, shifting the design from traditional magazine layouts to a cleaner, more modern format that felt more like a collectible coffee table book.

I oversaw photo and video shoots, collaborated closely with editors and content teams, and created campaign assets for print, web, and social channels. We stripped back unnecessary graphics, elevated the photography, and brought consistency to the brand across all platforms.

This redesign helped drive a 15% increase in subscriptions, boosted engagement, and brought new visibility to the brand. It was a creative challenge with real results—and one of the most rewarding projects I’ve worked on.

DOPE MAGAZINE PRE 2019

DOPE MAGAZINE TODAY

DOPE Brands Campaign

This was one of my first campaigns at DOPE Magazine, created to show that DOPE Brands has something for everyone—new consumers and longtime fans alike. Inspired by the Brady Bunch, I used a grid-style layout and bold color-blocking to reflect the diversity of our audience, with each panel representing a unique customer persona. The visual direction leaned into modern design and storytelling to create a vibrant, inclusive feel. The refreshed look resonated across platforms and led to a noticeable spike in product sales across all DOPE Brands.