DOPE MAGAZINE

Direction and Design

Led a full visual rebrand of a national cannabis lifestyle magazine, evolving it into a modern, collectible-style publication. Directed photo and video shoots, collaborated with editorial teams, and created cohesive assets for print, web, and social. The redesign elevated photography, streamlined layouts, and boosted subscriptions by 15 percent while increasing engagement and brand visibility.

Dope Magazine Pre-2019

Magazine Refresh

DOPE Premium Brands Campaign

This was one of my first campaigns at DOPE Magazine, created to show that DOPE Brands has something for everyone, new consumers and longtime fans alike. Inspired by the Brady Bunch, I used a grid-style layout and bold color-blocking to reflect the diversity of our audience, with each panel representing a unique customer persona. The visual direction leaned into modern design and storytelling to create a vibrant, inclusive feel. The refreshed look resonated across platforms and led to a noticeable spike in product sales across all DOPE Brands.