Art Direction

Led art direction for Salesforce’s 25th anniversary, guiding a team of designers to create a custom product collection around the event theme “Sparkle.” I developed a moodboard to establish the tone and visual direction, then provided feedback and creative guidance throughout the design process. The collection featured Salesforce’s beloved characters, including Astro, translated into celebratory graphics and merchandise. The result was a cohesive product line that highlighted Salesforce’s milestone achievement while reinforcing their culture and commitment to employees, with additional releases rolled out throughout the year.