Direction, Design, and Merchandise

I lead the creative direction for one of HALO’s largest accounts, managing a team to deliver apparel, merchandise, campaigns, and seasonal brand refreshes for T-Mobile’s BeMagenta store and other business units. Direct photo and video shoots, develop trend-driven collections, and ensure all creative stay on-brand while pushing visual boundaries. Since I’ve taken over the creative direction of the account, my efforts have contributed to a 150 percent increase in account revenue and a stronger, unified brand presence across platforms and regions.