t-mobile
Art Direction
I lead the art direction for one of HALO’s largest accounts, T-Mobile, overseeing creative work across multiple business units including T-Mobile Gear, Marketing, and their B2B teams. My work spans from concept to execution: apparel design, photoshoots, campaigns, digital assets, and seasonal brand refreshes.
The creative pushes brand boundaries while still staying on strategy, resulting in a 150% increase in account revenue since I’ve taken over the account. I present campaign ideas to internal stakeholders and client executives and helped build a clear, modern visual identity that translated across platforms and regions.
As the Art Director for T-Mobile Gear, I lead creative direction across apparel design, marketing campaigns, photoshoots, and digital content. This internal platform serves thousands of employees looking for bold, on-brand gear, swag, and event merch.
Each year, I produced seasonal trend presentations backed by research in color theory, forecasting, and market insights, guiding the visual direction and helping stakeholders see how trends could evolve into standout, brand-right products. The result are high-impact, retail-ready collections that keep T-Mobile’s culture fresh, relevant, and visually unified.
T-MOBILE GEAR WEBSITE REDESIGN
CUSTOM T-MOBILE GEAR
A variety of other programs at T-Mobile I’ve provided Art Direction for.