WORLD AUTO RACING

Direction, Design, and Merchandising

World Auto Racing (WAR) is a collectible card game based in Portland, Oregon. The creators came to me with the game concept, a set of card illustrations, and ideas for gameplay, but needed a cohesive visual direction to bring it all together. I collaborated closely with them to refine and unify the overall style, ensuring the look matched the energy and strategy of the game.

I led the art direction and design for every visual element, from card layouts and packaging to promotional materials and marketing assets. Working with an illustrator, I helped shape the unique artwork for each card while creating a consistent visual system across all decks. The game also included a comprehensive instruction booklet and a quick-start guide to help players get into the action faster.

The final product launched in a sleek, retail-ready box design and achieved remarkable success on Kickstarter, raising over $120,000 on a $20,000 goal. Since its release, WAR has established itself as one of the most recognized collectible card games within the racing community nationwide.